If you haven’t thought about using social media to your benefit yet, it’s about time you do! Whether your company is small or HUGE, social media has a platform and a strategy that will work for you. Here are 10 reasons why you should be using social media to your benefit:
1. Your customers are asking if you have a social profile.
This means that they are interested in knowing more about your business and maybe even sharing it with their friends. It’s a good indicator that you need to up your marketing strategy by investing in social media.
2. Your competitors are making use of social media.
If your competitors are already making use of social media they have a one up on you. If you have some time, look though their profiles and check out how much interaction they are receiving, this will give you an idea of potential business and also maybe give you a few ideas.
3. You do business online and have a website.
If you have a website and do sales or business deals off your website you should think about cross promoting your website via social media. When people go to your website and see no social media icons they assume that you aren’t keeping up with the latest online business trends.
4. Building brand awareness.
There is only so much you can do to build your brand over your website or with standard advertising. Social media has opened up a whole new way to build brand awareness and advertise your company in fun and authentic ways.
5. You have a company blog.
Blogging can be hugely affective in promoting business, but most people won’t even know that you have a blog if you aren’t promoting it on other platforms.
6. Social media is not a passing fad.
Some people believe that social media will die out eventually but at the rate at which it’s growing, we believe it’s only going to get bigger and better. If you don’t utilize social you run the risk of missing out on a whole new generation of marketing.
7. Good profit for little expense.
Most social networking platforms are free and the bulk of your expenses will be in the form of your time. If you have a good scheduling system and a bit of content social is probably the most inexpensive and effective way to promote your business.
8. Targeted ads and marketing.
If you do have a little extra money to throw at advertising Facebook and Twitter have added platforms that allow you to target ads to specific demographics. Advertising over social is far cheaper and easier than running huge campaigns.
9. Customer service.
Social media makes it very easy for people to let you know what you are doing wrong (and right!) as a company, and makes it easy for you to respond efficiently. If you keep your customers happy they will give you good reviews, on and offline.
10. Tracking your audience.
Without analytics you can’t be sure how much impact you are making online. Social platforms make it easy for you to monitor just how much influence you are having online and can be a useful tool to drive sales through your website which can be easily tracked.
MCP takes pride in maximising social media platforms that make sense for your business, so if you see the potential social has for your company, contact us and let us drive sales for you! http://www.mediaconnectpartners.com/contact/
This post was written by Kirstin Venn. Kirstin is a Social Media Specialist with Media Connect Partners.