*2-3 minute read
It’s that time of year again….#PSL! Status updates, photos, and videos of pumpkin spice lattes are trending everywhere! Within hours, your boss is asking you why there isn’t cute cup of latte art with the #PSL hashtag on Facebook yet – you JUST heard about it. How do you keep up with “the next biggest thing” in the online community? Do you want to stay ahead of the game?
Here are 3 of the best online resources to find what’s trending:
- This free PDF from Sprout Social is a valuable tool to help you populate your content calendars throughout the year. Holidays like Random Acts of Kindness Day might make sense for a nonprofit to leverage on social media. You’ll even find silly days like, National Donut Day, Video Games Day, or Clean Out Your Fridge Day. Brands can jump in and engage in the conversation most relevant to them and their social media strategy. http://downloads.sproutsocial.com/Sprout-Social-Hashtag-Holidays.pdf
- If you forget to check your content calendar every week *cough* lazy, there’s a solution! Meltwater, an online media intelligence tool, delivers a list of upcoming holidays (both traditional and quirky) straight to your email inbox, WEEKLY. This is the best way to create and schedule your content a week or more in advance, bypassing the “day of” norm. Subscribe today! https://www.meltwater.com/blog/introducing-sidekick/
- Lastly, a website called, “Days of the Year” researches the most buzzed topics, researched through media outlets, and provides you with a year supply of special days, events, celebrations, etc. You can follow them on Facebook: https://www.facebook.com/daysoftheyear/ for daily updates or bookmark their website here: https://www.daysoftheyear.com/days/2016.
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This post was written by Morgan Williams. Morgan is a Social Media Community Specialist with Media Connect Partners.