The market is constantly changing, however the one thing that doesn’t change is the holiday season being the busiest time of year. During this time, businesses everywhere are putting their best foot forward to not only strike big but bring in sales to finish out the year strong. But do not worry, though the competition may be fierce, the opportunity to capture new customers and even boost your holiday sales is plenty.
Here are three tips to assist your business for this upcoming holiday season.
- Start Your Marketing Campaign Early
Studies have shown that approximately half of U.S. consumers plan to finish their holiday shopping before Cyber-Monday. Therefore, it is essential that your business establishes a marketing campaign early. In today’s world, being that consumers are not waiting until December comes around to start holiday shopping, businesses no longer have to wait to launch their campaigns later in the year. With the current shopping environment, its best to start launching your business marketing campaign well before November/December.
- Mobile Friendly Environment
As a result of the pandemic, many in-store consumers were pushed to become digital shoppers. For this reason, these newfound digital shoppers were able to experience the efficiency and convenience of online shopping through a click on a phone, thus causing a shift in consumers preference. Whether it’s online buying resulting in home delivery or curbside pickup or pick up in store, consumers are doing it all. With that being said, given this new hybrid reality it is vital for businesses to incorporate a mobile friendly environment that brings the in-store experience online for consumers.
- Social Media Marketing
With this new hybrid reality consumers are too finding products/services and purchasing through social media more than ever. It was reported by Sprout Social, for Instagram alone that “79% of customers searched for more information, 37% of customers visited the store, and 46% of customers made a purchase,”. In addition to that, according to Grand View Research, in 2020 it was “estimated that social commerce generated $474 billion,”. This is no surprise as social media platforms provide consumers with the convenience of discovery and purchasing. Therefore, implementing a social media marketing strategy this holiday season can result in your business to do things such as generate brand awareness, increase traffic flow/sales, promote/advertise your products/services, increase community engagement, and so much more.
