Written By : Eduardo Nava | December 22,2021
Christmas sales usually generate positive numbers for companies, and you can ride that wave too. According to Salesforce, during last year’s Black Friday and New Year’s Eve, global retail sales were $1.1 trillion, which seems to be a benchmark figure for this year. Before we put on our ugly sweaters and start listing marketing campaigns, it is important to note that successful Christmas strategies come in different sizes and shapes; it’s a matter of implementing the one that best suits your product or service. There’s no Naughty or Nice list on this post, sadly. But we compiled a bunch of ideas you could use to separate yourself from the rest.
- Themed Packaging:
Packaging is often the first physical contact your customers have with your product. It is also the first step in creating a memorable unboxing experience, which could potentially become an unboxing video. Be prepared with bags, wrapping paper, stickers, and holiday prints!
2. Promote Gift Cards:
There are people you love, and there are people who are not easy to read, and sometimes a person is both at the same time. The perfect gift for them is a Christmas gift card. Make sure you include one in your holiday campaign!
3. Emails with Themed Subject Lines
Your website and Instagram are not the only platforms to boost your Christmas sales! Email marketing is one of the best tools to get to your customers, the key is to find a way to stand out from those boring bank emails piled up in your inbox. An attractive and attention-grabbing subject line will give you better open rates. Don’t forget to include your subscriber’s name somewhere in the mix; studies show that personalized subject lines perform better. You can even throw a couple of silly puns there!
4. Thematic Posts
A heart-warming social copy next to a funny post will do wonders for your social networks. For the visuals, find a way to place your product around Christmas-themed objects successfully.
Throw a giveaway, and you’ll be sure to increase your engagement. It’s all about sharing, isn’t it?
5. Themed Graphics on the Website or Landing Page
It’s hard to break through all the pop-ups and Christmas advertising, so your images need to be eye-catching and memorable. Consider using brand colors with a festive splash instead of rebranding.
6. People Continue to Buy After Christmas
We understand that you want your well-deserved vacation break after the holidays, but sales shouldn’t stop! To get the most out of your holiday campaigns, we recommend planning on what and how to sell during the first few weeks of the year.
There is a blurry line between Christmas, New Year, and returning to work, use it to your advantage and launch competitively priced promotions during January.
Besides being a season to relax and share with our loved ones, Christmas is an ally to boost your holiday sales and increase engagement with your audience. Use these fresh marketing ideas to create a strategy that suits your business and connects with your audience. This is the perfect time to give your best for your brand!