Lists, lists and more lists. We definitely have a love-hate relationship with them, but they are so important to help us stay organized – especially for a church. While Sunday has always been the day for worship, there are six more days in the week that churches can use to reach their congregation. Most Pastors have their own checklist to prepare for a sermon, so doesn’t it make sense that the church’s social media should have a checklist too?
Whether your church makes use of one social media platform or all of them, here’s a checklist of a few social media activities to implement prior to, during, and after Sunday’s worship service:
- Post Text: Make your text as simplistic or complex as you want to get, but allow it to help set the environment for the upcoming service on Sunday. Include Bible verses people can review and study in preparation for Sunday’s service, offer a Q&A allowing them to ask questions that may be answered during the sermon, or post a short Bible study that will help build the foundation of Sunday’s service. Post a morning devotional, short prayer, or a call to salvation for fans. You can even have someone post during the Sunday service with quotes and notes that the congregation can reference later.
- Post Images: Facebook, Twitter, Pinterest, and Instagram. Load them up throughout the week with images of Sunday’s worship service, church events, and Christian memes. God made us visual by nature so be sure to post images so people can experience your ministry visually.
- Post Videos: Following Sunday, post the entire sermon or special clips on YouTube for those who may not have had an opportunity to attend in person. Videos can be shared among a variety of platforms, such as Facebook and Twitter, by your church and its members. This can help spread God’s word beyond the church’s four walls.
- Post Events: Create a Facebook event for Sunday worship services and for upcoming church events, such as a Fall Festival or Volunteer Day. Don’t forget to add a date, start/end time, location, contact number, a map or any other important details. Fans online can easily RSVP, receive new details posted to the event page, and invite their family and friends to join.
- Post Check-Ins: Encourage church leadership and members to “check-in” on Foursquare and Facebook Places to let their social networks know where they’re headed for worship. For people undecided on where to attend, or maybe on the fence of attending at all, a check-in notification just may be the little push they need to get more details on the church or show up to your church service.
There is no denying that social media has changed the way churches engage with their congregation for the better and has helped spread the Word of God. With this checklist, we hope your church is able to create a heart for worship with the congregation not only on Sunday’s, but every day of the week.
Tell us, what other items would you include on your church’s social media checklist?
