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Promoting Your Product in the Digital World
By: Haylie Schaffer, Engagement Coordinator By now we all know that digital marketing is where its at. The average user spends a whopping 2 hours and 24 minutes on social media and considering the worlds current state, that time can only be
Latest Posts
6 Steps To Measure & Track Instagram Growth
Are you just posting to post? STOP. You’ll never see growth if you aren’t tracking your metrics… your HARD-EARNED metrics. Monitoring your brand’s performance on Instagram doesn’t have to be daunting. It’s
The Secret of Christmas
By: Bob Aycock, Account Manager & Purveyor of Christmas Cheer One of my favorite Christmas songs is called “The Secret of Christmas.” It was first performed by Bing Crosby in the late
OTT – The Future of Video Content
In 2017, Beacon (Media Connect Partners) set out to bring OTT (over-the-top) delivery of internet-based video content to ministries by creating a platform for good quality, affordable streaming. After months of research
Introducing Beacon – A BrandStar Company
In January 2017, we started our new journey when we merged with South Florida Company, BrandStar Inc. It’s not always easy to tell your team you’re merging with another company, and that
6 Lessons I Learned After Watching FYRE: The Greatest Party That Never Happened
By: Ginger Marks – Social Media Manager Before we delve into the valuable lessons taken from the Fyre Festival fiasco, let’s state the obvious caveats—basically, don’t be a
Why LinkedIn Matters For Marketing
Do I really need a LinkedIn profile? If you are a working professional, the answer is an unequivocal YES! You might be thinking, “LinkedIn only matters if you’re looking to change your
