Beacon Blog

How to Make the Most Out of Your Digital Marketing Strategy

When it comes to social media for business, we’ve found that many brands are posting lots of content, but they don’t know how to market it correctly. Having a social media strategy will allow you to create content in advance, stay on top of trending topics, and maximize your social reach to it’s full potential to encourage growth and sales. Here are our team’s top tips on how to make the most of your digital marketing budget:

1. Branding is Essential

Branding is one of the most important aspects of your social media strategy because it makes your company memorable and if done correctly, it tells the story of your brand. Effective branding will cause you to get recognized, it will make it easier to get business, it will create trust in the marketplace, and it will encourage employees to be proud to work for your company.

2. Consistency is Key

You can tell immediately when a company’s social media is being run by multiple people. It’s important to have a consistent voice and branded look and feel on your social media pages. Having a posting schedule will help you plan out your content calendar so that you’re not posting too much one week and not at all the next, and having a dedicated person or small team creating content and media for your pages will create the cohesion that marks a good brand.

3. Focus on What’s Important to You

We can guarantee you, there’s a perfect strategy for every brand—you just need to take time to figure out what that means for you. Almost all companies are trying to sell a product or service, so find out the best way to promote your product or service and then discover what resonates with your audience and focus your time and efforts on perfecting that. And remember, social media is always evolving so you need to consistently find new ways to market your brand while staying relevant. Pro tip: don’t punt your product 24/7—add value to your customer’s lives and they’ll promote your brand for you!

4. Boost Posts Instead of Running Full Ads

Running ads on Facebook and Instagram takes experience and know-how if you really want to get the most for your money. If you don’t have experience running ads on social media, we suggest assigning a monthly and budget boosting your best performing posts to enhance their reach and gain visibility for your page. Boosted posts are tracking very well on Facebook at the moment so try out a boosting budget for a few months and record your number to track success.

5. Record Your Numbers and Adjust for Success

You won’t see significant growth on your platforms until you start tracking your metrics. Start with your followers and interactions and then take a look at which pieces of content resonate best with your audience and tailor your content to encourage growth. Once you begin to track your monthly numbers, you’ll notice you start working towards seeing those numbers grow. There are also some effective all-inclusive tools to help with scheduling and tracking metrics such as Sprout Social, Latergram, and Cloud Campaign.