OTT – The Future of Video Content
In 2017, Beacon (Media Connect Partners) set out to bring OTT (over-the-top) delivery of internet-based video content to ministries by creating a platform for good quality, affordable streaming. After months of research and testing, GospelTruth.TV was launched—our 24/7 online “TV” stream created for Andrew Wommack Ministries, with their very own website, advertising space, and over 25 programmers airing weekly.
How is this unique and what makes it special? Video streaming usually involves a multiple-system operator to distribute online content which can be an expensive and time-consuming process, which has now been streamlined by going “over-the-top” and cutting out the middle man. Ministries send us their video content which we use to create an airing schedule. We then encode and upload the video content to a streaming platform and create the schedule playlist with interstitials and bumpers between shows to bring that “old-school” TV experience to viewers. The system has built-in livestream capabilities which is effective for ministries with conferences and Sunday services.
Beacon offers web development and each website is unique and tailored to our client’s specific needs. The video-world is rapidly evolving, and OTT is becoming more common and accessible to all. We’re staying on top of the video-industry by bringing this service to our clients in a simple and affordable way. In addition to a constant stream, we offer on demand video services and app-creation such as Roku, Apple TV, Amazon Fire and many more. We also offer social media packages and advertising to promote the network and garner the right kind of audience, and our in-depth reports help us track growth in all the areas that are important to our clients.
In GospelTruth.TV’s first calendar year, 168,142 new users were reported, producing over 564,000 sessions. GospelTruth.TV is impacting lives world-wide and plan to double their viewership this 2019 with expanded advertising and social media efforts. We at Beacon pride ourselves on offering effective and affordable streaming and social media packages to our faith-based clients who make a difference in the world, and we’re proud to be a part of the GospelTruth.TV initiative.
If you’re looking to set up your own stream, we might be the partner for you. You can call us on 1.844.200.2525 or visit our contact page for more information.