Beacon Blog

Promoting Your Product in the Digital World

By: Haylie Schaffer, Engagement Coordinator

By now we all know that digital marketing is where its at. The average user spends a whopping 2 hours and 24 minutes on social media and considering the worlds current state, that time can only be increasing. There are many options for online advertising, and we understand that it can be quite intimidating if you don’t know where to start. That’s where we come in! We’re here to guide you through some of the best digital marketing practices to promote your product.

Facebook Ads

Despite the numerous up and coming social media platforms, Facebook is still the most widely used with roughly 2.6 billion monthly active users, making this an ideal place for advertising. With that many users, you’re sure to get the attention of your target market at an affordable price. Facebook Ads allows you to choose your budget, target your audience based on multiple factors, and provides excellent analytics that will help you improve your business and track your ROI and ROAS.

Google Ads

One of the first things people do when they have a question, need to find a solution to a problem, or are searching for a product, is Google. Google has been used so often that it’s become a verb, so of course Google Ads made the list. When you’re advertising on Google, you’re reaching people who are looking to be advertised to, making them more likely to visit your page. They need a solution to their problem and your product may be just that. This budget-friendly platform is great for businesses of all sizes and provides the analytics to prove its efficiency.


Raise your hand if you’ve ever purchased something because an influencer was raving about how “life changing” the product is. If you haven’t, I’ve sure done it enough times for the both of us! With social media becoming such a large part of our lives, influencer marketing is more accessible and effective than ever before in helping marketers achieve their goals. A good influencer is able to build trust with their audience which makes them a great source for marketing. They have the ability show off a product in a way that is both informative and alluring to the audience, making them more likely to buy. Statistics show that 71% of consumers are more likely to make a purchase based on social media recommendations.


We’ve already discussed how prominent social media is in our lives, so that makes the content you post on your feed an important part of marketing your product. When ads direct consumers to your pages, it’s important for there to be content that positively reflects what you’re marketing. So, making use of this opportunity by sharing photos, videos, and posts with your audience, explaining in depth why your product would be useful for them is a necessary part of success.

Digital advertising is an essential aspect in creating awareness and it is important to know what options are available. If you’re not comfortable doing it on your own, contact us: