Media
We made a dream a reality with the launch of 24/7 online stream - GospelTruth.TV
Background
Andrew Wommack Ministries launched Gospel Truth Radio in 1976 with its first broadcast. Ever since this launch Andrew’s program has been heard across the country on different radio stations daily. He eventually wanted to expand into television, but didn’t want to neglect the radio broadcasts.
The Challenge
In 2017, Andrew Wommack Ministries had a dream to create a 24/7 faith-based online stream featuring conferences, live streams and over 25 guest programmers. We set out to make this dream a reality by bringing OTT (over-the-top) delivery of internet-based video content to the world by creating a platform for good quality, affordable streaming.
The Solution
After a lot of research and testing, GospelTruth.TV was launched—a 24/7 online “TV” stream tailored to Andrew Wommack Ministries’ specifications, with their very own website, schedule and advertising space. In addition to the stream and website creation, we helped create the branding guidelines and logo for the network, and promoted the GospelTruth.TV network with a tailor-made social media and advertising strategy to get the word out and start garnering a dedicated audience.
The Results
GospelTruth.TV now has a dedicated audience and sees a steady increase in viewership each month, with plans to double their viewership in 2019. In GospelTruth.TV’s first calendar year
168,142
unique viewers tuned in to
watch the stream
564,000+
Increase in revenue
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