By every measure, we were the perfect fit for Jodee!
Jodee Post-Mastectomy Fashions is a nationwide designer, manufacturer, and retailer of mastectomy bras, breast forms, and mastectomy swimwear. The company’s understanding of the unique post breast surgery needs of women has enabled them to offer one of the largest selections of post-mastectomy and after-breast surgery bras in the world. Through quality craftmanship and compassionate, and knowledgeable customer care—delivered by its trained and certified Mastectomy Fitting Counselors, the company remains committed to restoring balance to a woman’s appearance, and balance to her life.
Before coming to us, Jodee’s initial business model was based on traditional print catalogue sales, which lacked interactive dialogue and the personal, intimate approach required for the sensitive nature of the product offerings. We set out to shift the marketing approach by creating a digital strategy to reach its core customer base and related community.
We assisted the company with its initial move into digital marketing by implementing a paid search strategy to help establish a solid digital footprint. Our creative branding strategy, in conjunction with a more compelling narrative, evolved into a series of successful campaigns, using both organic and paid social media, SEM and SEO. We also designed and launched a new website. This digital strategy continues to positively impact the bottom line and yields a more connected community through shared life experiences.
The series of carefully branded campaigns yield on average a Return on Advertising Spend (ROAS) of $4.50 for every $1 spent on paid media we are generating a return of $4.50.