BEACON
Our Story
Capabilities
Work With Us
Blog
Let's Connect

Creative. Branding

By every measure, we were the perfect fit for Jodee!

Background

Jodee Post-Mastectomy Fashions is a nationwide designer, manufacturer, and retailer of mastectomy bras, breast forms, and mastectomy swimwear. The company’s understanding of the unique post breast surgery needs of women has enabled them to offer one of the largest selections of post-mastectomy and after-breast surgery bras in the world. Through quality craftmanship and compassionate, and knowledgeable customer care—delivered by its trained and certified Mastectomy Fitting Counselors, the company remains committed to restoring balance to a woman’s appearance, and balance to her life.

The Challenge

Before coming to us, Jodee’s initial business model was based on traditional print catalogue sales, which lacked interactive dialogue and the personal, intimate approach required for the sensitive nature of the product offerings. We set out to shift the marketing approach by creating a digital strategy to reach its core customer base and related community.
Jodee-slider 1
Jodee-slider2
Jodee-slider3w

The Solution

We assisted the company with its initial move into digital marketing by implementing a paid search strategy to help establish a solid digital footprint. Our creative branding strategy, in conjunction with a more compelling narrative, evolved into a series of successful campaigns, using both organic and paid social media, SEM and SEO. We also designed and launched a new website. This digital strategy continues to positively impact the bottom line and yields a more connected community through shared life experiences.

The Results

The series of carefully branded campaigns yield on average a Return on Advertising Spend (ROAS) of $4.50 for every $1 spent on paid media we are generating a return of $4.50.

+600%

Social Media Engagement

+20%

Increase in revenue

4.5

Return on advertising spend

Additional case studies

We used powerful rebranding to generate interest in Solar Stack

View Case Study

We made a dream a reality with the launch of 24/7 online stream- GospelTruth.TV

View Case Study

Work With Us

We look forward to embarking on a successful partnership.

Work with us

Thank you!

We will be in touch shortly!

Marketing Media Creative
Non-Profit Faith About Us Blog
A BrandStar Company
Marketing Media Creative Non-Profit Faith
About Us Blog A BrandStar Company
Facebook Twitter Instagram Linkedin Youtube

2021 © BrandStar Beacon
3860 North Powerline Road, Deerfield Beach, FL 33073
(954)-637-8618
Privacy Policy