We used powerful rebranding to generate interest in Solar Stack.
Installing solar panels on your roof to generate clean, free energy is smart. Drilling holes in your roof to install those panels, not so much. Solar Stack (previously DOUBLE DOWN), created a patented roofing technology that uses a super-strong, code-approved adhesive, in conjunction with specially designed pedestals, to hold roof-mounted solar panels in place, without causing leaks or voiding roof warrantees. Even better, it cuts installation time in half.
With energy prices on the rise, more and more people are installing solar panels on their roofs. As they search for installers, DOUBLE DOWN realized that their name and branding did not resonate with potential customers. They needed to better communicate that they were in the solar industry.
We did a thorough brandstorm (intake) of DOUBLE DOWN and used what we learned to develop a plan to guide DOUBLE DOWN through a total rebranding process:
We started with renaming the company Solar Stack, to reflect the company’s solar roots. Next, we moved forward with creating a new logo, which used interlocking rings to represent both the sun shining on the earth, and the physical connection between Solar Stack’s pedestals and the solar panels that are secured to them. With all the updated elements in place, we then launched the Solar Stack rebrand via a website, video, and a host of additional marketing materials.