Click baiting. It’s a terrible, no good, very bad thing. And annoying, man oh man is it annoying!
But it works. It gets most of us, and it’s gotten me before. So why not use it in your content strategy? Although I would never suggest any of the options that my title reflects, there IS a way you can get people to click on your short links by cleverly inserting them into your daily content. Whether you are trying to get more viewers on your website, your online store, or another link that’s important to your brand, you can do so by click baiting-“nicely.”
- The Pre-Posting Combo
This means you already combined the short link with a piece of strong content. Share a promotion, a giveaway, a quote or video and add the short link to the end. People can’t help but click! Plus, if the content alone is strong without it, then it will make people want to click even more since they already enjoy what they are seeing.
- The Post-Posting Combo
This means you shared a piece of content that is stimulating a lot of interactions from your audience. What do you do next? Click on the edit arrow and add a short link. Not only will this edited post go back to the top of everyone’s newsfeed, but it will encourage the audience to share a post that now has a link in it. You win!
- The 2 for 1 Deal
Have you ever thought about including TWO links in your content? GASP! TWO? Can it be done? It sure can! Start off with your superior piece of content that shares an article link, video link or link to an influencer’s post. Hit enter a few times on your keyboard and add a second line that shares a quick promo for your brand and how the audience can interact more with you using the second short link that you provide. Be sure you use the link preview from your top piece of content. You don’t want to come off too promotional, so allow the best content to speak for itself. But again, links stir curiosity in people and as long as they lead to something that benefits them, they’ll keep clicking.
Don’t forget to keep track of your short links. Don’t just copy and paste from your internet browser, be sure to use a short link creator like Bitly, Clickmeter or another resource on the market that will track the number of clicks each one gets.
This post was written by Ginger Marks. Ginger is a Social Media Community Specialist with Media Connect Partners.