In a society where advancements in technology have helped in aiding the human thought process, how is creativity now being defined? Have artists of all sorts allowed social media platforms—such as Twitter, Instagram, and Facebook—to become a necessity for their creative expression?
While networking is vital to the young, up-and-coming artist, there is a fear that love for social media is starting to outgrow the passion for actually creating a piece of work. Grammy Award winning musician, John Mayer, was quoted saying to a group of Berklee music students,
“I realized about a year ago that I couldn’t have a complete thought anymore. And I was a tweetaholic… I stopped using twitter as an outlet and I started using twitter as the instrument to riff on, and it started to make my mind smaller and smaller and smaller. And I couldn’t write a song.”
Artists are being forced to grasp the attention of an audience only suited to take in 140 characters at a time—anything longer or more complex ending in, “I don’t know, Google it.” How do we overcome the psychological distraction that always being connected brings?
Well, the answer is quite simple. Observing life is so much a part of the creative process. You don’t have to be the guy (or girl) who is always stuck looking down at their phone at the endless interruption that being engaged has produced. Emails, pings, texts, likes, shares… you name it, we are all addicted to how well our art is performing with the outside world that we have now obtained at our fingertips in real time.
So what are we supposed to do…live under a rock and be one of those weirdos that are completely off the grid? No! Art is the essence of beauty, and it is the right of human kind to spread the beauty that they have found. Social media is truly a gift to the artist. The only curse is being unaware of how to shift the energy being put towards the urgent feeling to constantly have an updated blog, to always having an updated portfolio.
Take in all that the world has to offer. Set a specific allotment of time aside in your schedule to enjoy all that your friends are doing and seeing, to be inspired by other creatives, and to indulge in that cathartic sense of enjoyment you get from sharing something you made with your community… but keep your art pure. The purpose of creating is not to set a new standard of likes and how many followers you gain, it is simply to exist. Allow beauty to be it’s own reason for being outside of social media.
This post was written by Christine Wilson. Christine is a Social Media Content Specialist for Media Connect Partners.