Direct To Consumer
Performance Marketing
Build your brand smarter. Our Test, Analyze and Optimize data driven in depth performance analysis is used to shape strategies and make smarter, faster and more efficient marketing decisions that deliver results.
DRTV requires expertise to maximize its effects and not all agencies have DRTV experts that are ready to take on the challenge. Beacon has mastered the art of DRTV.
Let our performance marketing experts be your big advantage over the competition.
Beacon LLC is part of the Brandstar family, utilizing their state-of-the-art studios to produce cutting edge adverts. We have 24 years of experience delivering full-service performance-based marketing campaigns that get results.
We Do It All
We have a leg up on the competition because our entire range of capabilities are managed under one roof. We’ll oversee everything—from the concept, strategy and execution all the way through matchmaking with media and retail fulfillment partners, leaving you free to handle your core business responsibilities. Plus, our 24/7 hustle never stops—we’re nimble enough to turn around your last-minute requests on a dime.
STRATEGY
We start with a plan that involves tons of research, laser-focused target market profiling and a campaign management blueprint.
MULTI-SCREEN INTEGRATION
We can integrate your campaign into one of the nationally televised and syndicated TV shows we create and produce. Our digital footprint also includes full-service social media channels, advertising and a proprietary OTT channel.
CREATIVE
From scriptwriting and filming to editing and delivery, we customize your campaign to fit your unique needs. Our state-of -the-art studios are equipped to meet all your production demands.
MEDIA
We have more than two decades of experience in media buying and testing in domestic and international markets.
ANALYTICS
Our Google Analytics-certified team will do comprehensive reporting and data study to ensure success for your campaign.
Let's put our skills to work
Learn more about how our DRTV services can benefit your brand.
Success Stories
Background
MyPhoto
In 2017, Warren Struhl, CEO and founder of MyPhoto (previously Photo & Go), hired Brandstar to produce and infomercial. MyPhoto had two brick-and-mortar retail stores: one in Las Vegas and one in Boca Raton, Florida. The client was looking to provide a seamless solution to producing physical versions of his customers’ digital photos.
The Challenge
Increase Exposure
Before hiring Brandstar, Struhl produced an infomercial with another company that did not perform well. MyPhoto retail stores were struggling, resulting in decreased revenue. The challenge was to reach consumers directly to increase revenue.
The Solution
Sharpen the Focus
Brandstar produced a new infomercial with all new creative, managed the campaign by pairing MyPhoto with the right media agency, and managed the creative optimization.
The Results
Picture Perfect
The spot tested successfully and immediately rolled out nationally. MyPhoto’s sales quadrupled, with the company expanding their factory and doubling their roster of employees as a result. Brandstar was part of the rebranding for MyPhoto after the name was changed from Photo & Go.
For every dollar we invested, we saw a return of $4.
Let's Work TogetherWe’re Multiscreen
We can also integrate your DRTV initiative into a multi-faceted campaign on a variety of proprietary platforms, including our six nationally televised programs, social media platforms, digital marketing and ads.
HERE ARE A FEW OF OUR CLIENTS WHO CAPITALIZED ON OUR DRTV SERVICES
We’ve Got the Chops
We are highly skilled and experienced in all DRTV categories, from lead generation and short form to long form, retail driven and straight branding commercial production.
We have the talent, technology and experience to deliver results!
Learn more about how our DRTV services can benefit your brand.
