*1 Minute Read*
Yes, yes, and YES! That’s the short answer.
If you don’t already know, Facebook Live is Facebook’s new feature to use your mobile device to share a LIVE broadcast with your fans instantly. You can respond to your viewer’s comments and see their reactions in real time, giving people the ability to connect more deeply with the brand and the community who share the same interests.
So, why should your brand use Facebook Live?
- It’s interactive and fun.
Facebook Live creates a fun and different way to communicate with your audience. People love the feeling of face-to-face interaction online, especially with a brand. With live feed, users are able to be involved as something is happening. Since Facebook is an engaging type medium, the people who interact in real time with comments and questions often start appearing in the comments section of Facebook posts in the days after a live interaction. Umm…winning!
- The reach is fantastic.
Right now, Facebook is promoting Facebook Live videos into newsfeeds. It’s a great time for your brand to jump in and take advantage of the “free” exposure. Add to this that recently Facebook made live video even more findable with their new Live Maps: https://www.facebook.com/livemap/ which promotes Live videos happening around the world. This makes your brands’ live videos even more findable by people beyond those who like our Facebook pages, making this an even greater advantage!
- Content for days.
Hosting a Q&A or speaking of a certain topic with the real time interaction feature, you’re able to collect your audience’s interests, thoughts, beliefs, questions, etc. This is gold – being able to create a piece of content that was inspired directly from your audience’s feedback.
The possibilities are endless! Now get out there, start experimenting, and see how this video thing works for your brand.
This post was written by Morgan Williams. Morgan is a Social Media Community Specialist with Media Connect Partners.