Google Grants

Beacon – A BrandStar Company has a special partnership with Google and we’re excited to share it with you. Google Grants is a donation program that distributes free in-kind advertising to select 501(c)(3) nonprofit organizations.

Participating non-profit organizations are eligible to receive up to $10,000 per month in in-kind advertising within the AdWords search engine marketing platform.

Combining the donation backing of Google Grants with the expert marketing strategists on the Beacon team means that you can now reach a greater audience with a more affordable marketing budget.

Our strategy offers the opportunity to reach new markets via the Google Grants Optimization service. Let the Beacon team craft, curate, manage, align, retain, and engage through our social media solutions in one integrated marketing approach.

Eligibility Guidelines

  • Organizations must be recognized by the IRS as tax-exempt 501(c)(3) organizations formed for charitable, educational, religious, literary, scientific, or other tax-exempt purposes.
  • Not be:
    • A governmental entity or organization
    • A hospital or health care organization
    • A school, academic institution, or university
  • Willing to affirm a statement in Google Grant's application that says: "Your organization does not discriminate against any person or group of people in either hiring/employment practices or in the administration of programs and services, including on the basis of sexual orientation or gender identity".
  • Have a website that operates securely over SSL (HTTPS://)

What We Take Care of For You

  • Registration
  • Application for Google for Non-Profits
  • Enroll in Ad Grants
  • Set up your campaign
  • Submit for review
  • Ongoing Campaign Management

3 Things We Need to Start

  • EIN
  • 501(c)(3) tax exemption form
  • Login to Google Analytics & Google Tag Manager



  • Increased clicks through to their website from an average of 11,617 clicks to over 22,000 clicks per month.
  • Developed new targeting and updated existing targeting to reach the right audience. This brought down impressions from just under a million to a stable and highly focused average of 330,000.
  • Maintained an average ad position of 1.8.
  • Consistently spent at least 90% of the grant budget.
  • Maintained an average clickthrough rate of 7.67%.
  • The Google AdWords Grant drove a large new audience to this clients’ website, with our campaigns accounting for 96.17% of website sessions over a three month period.


  • Generated an average of 10,771 clicks through to various landing pages on the ministry website, encouraging interaction and involvement.
  • Developed targeting to reach audiences that might have an interest in their ministry, their events, and products. This resulted in an average of 374,757 impressions per month.
  • Maintained an average ad position of 1.5 for campaigns related to the church.
  • Consistently spent at least 90% of the grant budget.
  • Maintained an average clickthrough rate of 2.91%.