By now, you should know how to find the news topics and most popular discussions on social media as they are pretty difficult to miss.
For beginners, I’ll show you here:
Facebook trends are found on the right side of your Newsfeed page
Twitter trending topics are found on the left side of your Home page.
Next step is to think of a strategy. Which topics pertain to your brand and how? Weekly campaigns like #MondayMotivation and #WednesdayWisdom are an easy way to join a large, even international conversation. Any brand can share something motivational or full of wisdom. If you’re a political brand, join the conversation above about Lindsey Graham joining the Presidential Race. Click on the trending topic, see what the common hashtags being used are and be sure to use the same ones. The content almost writes itself when it’s trending all over the internet.
If there aren’t any topics that immediately hit on what your brand is, get creative. This particular week I took screenshots from, the story of comedian Tracy Morgan and his accident with a Walmart trailer was being shared on both Twitter AND Facebook, since it was his first time speaking about it. Are you a religious organization? Send a prayer out to Tracy Morgan and everyone involved with the accident as you share the most recent article about it. What do you do if you are a retail brand? Speak out against how Walmart acted after the accident, share what you as a retail giant would do better or share in their strategy to be a brand partner. Are you a lawyer? Share the latest information about how the ongoing investigation is going and lend your expertise to what’s being shared.
Being creative is always a risk, but it’s important to be a part of these trending topics. Using the relevant hashtags and voicing an opinion on what’s popular will bring new eyes to your page which in turn will fulfill your brands larger goals.
Social media’s current is fast and you’ll want to catch the wave before it disappears. Keep this in mind while checking the trending topics at least 3 times a day; once in the morning, a second time in the middle of the day, and a final time at the end of the day. New trends occur all throughout the day and you’ll want to catch at least one of those opportunities.
This post was written by Ginger Marks. Ginger is a Social Media Community Specialist with Media Connect Partners.