Many companies seem to be shifting to new styles and enhancing their brands to better represent themselves and reach their audience this year. Doing this often means changing their logo. For example Domino’s Pizza is no longer “Domino’s Pizza,” it’s just “Domino’s,” because they’re branching out and specializing in more than just pizza. This change is very evident in their new logo. The logo is simpler, cleaner, and more modern. Cleveland Browns have attempted to do the same thing, though, in my opinion, they failed. You can even see this in the subtle changes in various companies’ new mobile app icons.
So, what do the logos of some of the biggest companies mean and where did they come from?
Toyota. Have you ever wondered what the significance of the 3 overlapping ellipses is? Each ellipse represents a heart – the heart of the customer, the heart of the product, and the background space represents Toyota’s technological advancement and the boundless opportunities ahead. Fascinating!
Also, some people say if you get creative enough you can see each letter in ’Toyota.’
BMW. Another car brand logo. Did you know that BMW has a history in aviation? That history really impacts their logo. The white sections represent a propeller in motion with the sky being the blue.
FedEx. Have you ever seen the hidden arrow? I absolutely love this logo simply because of its creativity. You have probably seen this logo a million times and not thought that it’s that great of a logo. It’s just text, right? NOPE! If you look closely you can see an arrow in the negative space between the ‘E’ and the ‘x’. Is your mind blown?
Mercedes-Benz. Each point on the tri-star represents the company’s dominance in all things land, sea, and air. That’s a bold logo with a bold meaning.
NBC. What does a peacock have to do with TV broadcasting? Nothing. However, in the 50s they wanted to show that they had color TV broadcasting and the multicolored peacock logo was their symbol. The logo was an ad in itself. It didn’t become their official logo until 1979.
Amazon.com. Again, just words and smile/arrow as a logo. Nothing special, right? Wrong again! The smile is Amazon’s aim to make people happy. But, that’s not all. Yes, there’s more magic to this logo! Notice how the arrow, or smile, points from the letter ‘a’ to the letter ‘z’. This simply is to say “we have everything from A to Z!” Genius!
What does your logo and brand say about you? Think about it.
This post was written by Andrew Hanssen. Andrew is a Graphic Designer with Media Connect Partners.
