Written by Eduardo Nava | January 18, 2022
The new year is an opportunity to set new goals and move towards them. However, we are sure that it was a year of learning opportunities and personal and professional growth.
In the same way personal resolutions are important for the new year, so are business goals such as planning, reviewing, and updating. That’s why we consider this as the best time to take a step back and plan new activities and strategies.
So, if you’re wondering which goals you should add to your list, keep on reading!
Run a Daily Catch-Up Meeting
If you survey your office, there’s likely to be a consensus that long meetings are a major drag on productivity.
You have probably, at some point, shared the meme, “This meeting could have been an email.” But that doesn’t take away from the fact that some meetings should be held.
Catch-ups are a useful tool to share information quickly, help bring the team together and ensure everyone is up-to-date. Information should be clear and focused on increasing employee productivity.
Start Shaping Your Brand’s Learning Culture
Investing in a coaching or learning culture is proven to encourage every team member to drive their professional development. Remember, employee burnout is a powerful force that can cause a snowball effect that undermines the organization’s bottom line (especially in the later stages of this year).
Instead, suppose your organization is committed to creating an influential learning culture that allows employees to take time away from their daily tasks to view an online course. In that case, the positive results for your company will soon increase due to this dynamic training.
Your partners will appreciate these efforts and are also likely to stay with your organization for longer – that’s how a win-win works!
Prepare Compliments (Or Rewards) For Your Customers
You shouldn’t (and don’t have to) wait until Thanksgiving or Christmas to show your audience how important they are to you – after all, your company wouldn’t exist without them.
So why wait so long to let them know? A friendly email and special offers for loyal customers are simple ways to reward them and encourage positive online reviews or referrals to potential new customers.
Many companies take their customers for granted, so as 2022 rolls around, let them know how much you appreciate them choosing your brand’s goodies over your competitors.
Drop what’s no longer working and move on. Request feedback from your team and your customers at all levels and listen to their needs to find out what has been working and what hasn’t.
There is no point in worrying about old problems or procedures that no longer fit your business and are a waste of time. This small change of scenery (however small it may seem) can make an office seem bigger or a mind clearer.
After all, taking care of your immediate environment can lead to greater challenges that will be easier to overcome if you have a clear path.
Keep Up to Date With Innovative Marketing Strategies
What are the changes in how SEO is applied during this new year? Am I following the right trends? Are there any platforms out there that can benefit my business productivity?
We want to help you with these questions! At Beacon, we strive to be a trusted partner that guides you through the world of marketing with effective marketing strategies.
There are many ways to achieve this: rebranding, paid or organic media, lead generation, website design, and more! Beacon will help your brand understand what marketing or advertising efforts are necessary to succeed.
We love to work hard, but we prefer to work smarter, and if we want to experience a brighter 2022, we need to define which tools can help you maximize productivity to make some tasks easier on your team.
Is there a resolution you’d like to add to this list? Maybe migrating your marketing to a new agency? Wink-Wink.