Today’s blog was written by Jordan Moran. Jordan is a Social Media Analyst with Media Connect Partners.
A few days ago, I noticed in my newsfeed an update from Anderson Cooper about Dr. Ruth Westheimer, the world-famous sex doctor.
(I hate to make an example out of Anderson, but…he’ll survive.)
Don’t you think a post BY someone as famous as Anderson Cooper ABOUT someone as historic as Dr. Ruth should’ve gotten more interaction than 200 likes, 44 comments and 11 shares? What happened?
By the looks of the comments on the post, there was something in the verbiage that threw everyone off.
But then again, typo’s tend to do that to you…
While typos happen, let’s try to make less of them in 2014; especially where our brands are concerned. Here are some tricks that I’ve picked up:
1. Take off your gloves as you update on the go. A perfectly written sentence is well worth the few minutes of frost you’ll endure without wearing gloves.
2. Read your work out loud. Someone gave me this trick a few years ago and it works the best. It forces you to read each word individually and increases the odds that you’ll find a typo or syntax error.
3. Everyone makes mistakes. Don’t expect to write anything meaningful without having to edit it. Just make sure your post has been completely edited before publishing.
4. Whether you have to begin scheduling your content in advance or have someone proofread everything, “stop the madness” while you’re ahead. Take proper action to eliminate typos from your social media indefinitely.
Give us a call, Anderson, and anyone else who has questions about proofreading or editing. We’ve got a lot more to share about the issue: +1800.627.1265
