*1-2 Minute read*
“Horn not working Oldsmobile Bravada…”
“How to test for parasitic draw…”
“P0106 Mazda 626…”
“Spare tire won’t release…”
I’ll be the first to tell you that my husband is well- known around his family and friends as a “handy-man.” If something is broken, if you are in need of a special tool, or if a DIY project needs to be completed, he will be called. These past few months alone, we’ve had to have some work done on our cars, but instead of taking them to the garage, my husband looked to YouTube for help. Using the phrases listed above (I promise you “parasitic draw” has to do with cars, not bugs 😳) he was able to find videos from experienced car mechanics, and regular joes who enjoy working on cars to help figure out how to fix the problems himself. Save money AND learn a few things? Count this wife in!
However, as a social media specialist, parts of me want to say that as platforms like Facebook, Twitter, Instagram and Snapchat forward themselves into using shorter video formats more often, YouTube may become obsolete. But then again, we still have YouTube celebrities getting bigger and better by the minute. The point is, our social media is moving into technology that’s even more “NOW, NOW, NOW,” than ever before. If you want your fans or audience to participate in something, you tell them to join you via Facebook live! Or you share a quick moving video that shows the world how to make the best grilled cheese. But if you want your audience to sit and listen to an important message, tune in to an exclusive video, or watch an event from beginning to end, YouTube is still the place to go. YouTube is also the place to go to get things done! There are thousands of phrases you can search that lead to a how to video on that exact topic. All I had to do was type in “how to fix a …” and tons of options were suggested.
Still, this brought up a bunch of questions for me…..
Will “how to” videos become something that MUST be done live?
Will we continue to see quick 60 second videos become more popular than the typical 2 + minute format?
Honestly, what’s the future of YouTube look like?
What are you thoughts? Share with us on our Facebook page or in a comment below!
This post was written by Ginger Marks. Ginger is a Social Media Community Specialist Lead with Media Connect Partners.